
True Frienemies - Pleasure and Happiness
Pleasure and happiness, the original Frienemies? I thought they were friends. But it turns out, the reality is, in our bodies, it is a battle. The food industry, the entertainment industry, social media, the fashion industry, even the pharmaceutical industry, wants us to think pleasure and happiness are the same thing, that pleasure leads to happiness and the other way around. But guess what, neuroscience tells a different story. If you think about it you can probably figure